Business Continuity For Dummies

Think About the Channels of Information

You need to communicate across the same media that are covering and carrying information about the incident. Local television, radio and newspapers are obvious, but social media have also become increasingly prolific in communicating news. They’re probably the quickest way of getting information out to a wide audience, and mean that you can provide updates as you want without relying on someone else to publish the information. Social media also allow you to decide the content, whereas you’re in the hands of the journalist with traditional forms.

Provide information and a helpline on your business’s website and have an appointed member of staff to take calls from any concerned members of the public or suppliers.