Conventions Used in This Book
We use italics to indicate a defined term or a point of emphasis. And we put not so crucial, but none-the-less useful, information in grey-tinted sidebars. You can gloss over these if you’re in a hurry, or save them to re-read at a later date when you want more detail on a topic.
When referring to a website, we use the official-looking monofont. If you’re reading this as an ebook, the website is hyperlinked. When a web address breaks across two lines of text, just type exactly what you see (we don’t put in any extra characters to indicate the break).
We use the terms business, organisation and firm interchangeably throughout this guide. Usually, economists refer to businesses as firms, academics refer to them as organisations and businesses refer to them (unsurprisingly) as businesses. In any case, it’s all the same to us. Firms are firms; or rather firms are organisations, which are, of course, businesses – if you see what we mean!
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