Chapter 19
Ten Tips for Effective External Communication in a Crisis
In This Chapter
Deciding on an external communication strategy
Keeping information relevant
Knowing what to say and how to say it
One of the key considerations to manage when dealing with a disruption is your external communications. How you present information to the public, press and stakeholders can make the difference between recovering with your reputation intact and struggling through an incident only to find that you’ve lost previous loyalties.
Deciding what, how and when to provide information during an incident deserves some serious thought, and so in this chapter we give you ten invaluable tips to help you get the right messages across.
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