CONCLUSION
When Advice from a Spy Means Good Business
What faces do you see when you consider who wants, or perhaps needs, the products or services you offer? I don’t mean demographic or other descriptive information. I mean real people. The insights in this book on how to build your organization with top performers, collect and vet information so that it becomes intelligence, and overpower your competition will resonate for you when you see those faces.
In my career with the CIA, I belonged to an organization that helped meet Americans’ desire for national security by providing the president of the United States with the intelligence he needed and wanted to make decisions. I urge you to be that clear and succinct in describing your work and ...
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