Index

active listening

antithesis use in presentations

audience

engaging during a presentation

focusing on

as the subject of a paragraph

testing a memo on

understanding for a presentation

auditory learners

authorship considerations

bar and column charts

brainstorm outline method

broadcast letter

business letters. See also cover letters

format

goodwill factor

summary

business writing

drafts (see draft writing)

e-mail (see e-mail)

getting started (see start-up strategies for writing)

letters (see business letters; cover letters)

memos (see memos)

purposes of

business writing principles

audience focus

delivery strategy considerations

economy of words

simple sentences use

statement of message

summary

topic focus

visual design

catchball

colorful ...

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