Business Communication for Managers

Preface

The value of communication, particularly in business situations, cannot be overemphasized. It is the bedrock on which all important organizational functions are based. It facilitates interaction at personal, interpersonal, and team levels for the fulfilment of organizational goals and objectives.

COMMUNICATION IS EVOLVING RAPIDLY

Communication has evolved over the years. Face-to-face interactions of the past have given way to technology-driven channels of communication in present times. For businesses, the focus has shifted from merely building relationships to achieving accuracy in transmission and reception of the message in order to attain their organizational objectives. Communication audit, crisis communication, financial communication, ...