Business Communication for Managers

Chapter 11

THE WRITING STRATEGY

“But words are things, and a small drop of ink, falling like dew upon a thought, produces that which makes thousands, perhaps millions, think.”

 

Lord Byron¹

After completing this chapter, you should be able to:

• Understand the purpose of writing with reference to the context.
• Tailor your writing to meet the audience's needs and expectations.
• Organize and arrange the information in a systematic manner.
• Adopt persuasive approaches in writing, wherever necessary.

INTRODUCTION

All communication is information, but not all information is communication. In business it is important to know that not everything that is available has to be communicated. Busy businesspeople often resort to shortcuts to business ...