Business Communication for Managers

Chapter 7

CRISIS COMMUNICATION STRATEGIES

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

 

Warren Buffet¹

After completing this chapter, you should be able to:

• Distinguish crisis communication from crisis management.
• Emphasize attention to simmering issues that may snowball into a major crisis.
• Explain measures to communicate during a crisis.
• Highlight the role of internal communications in a crisis.

INTRODUCTION

Considering the enormous economic value of any business, it is no surprise that a heightened sensitivity and concern for crisis management and communication in the business sector has emerged. When disruptions occur, organizations can help mitigate ...