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Business Communication for Managers by Payal Mehra

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Chapter 7

CRISIS COMMUNICATION STRATEGIES

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

 

Warren Buffet1

After completing this chapter, you should be able to:

  • Distinguish crisis communication from crisis management.
  • Emphasize attention to simmering issues that may snowball into a major crisis.
  • Explain measures to communicate during a crisis.
  • Highlight the role of internal communications in a crisis.
INTRODUCTION

Considering the enormous economic value of any business, it is no surprise that a heightened sensitivity and concern for crisis management and communication in the business sector has emerged. When disruptions occur, organizations can help mitigate ...

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