Preface
There are two types of text book—one that follows a given syllabus; the other that defines syllabus. This edition is an attempt to do the latter.
After having tested the first edition for over five years, and the second for over two, we were convinced that the book had established very well the pedagogy—teaching of Business Communication by case method, but the question, “What exactly to teach in Business Communication to make students corporate-ready?” still remained incompletely answered. Thus, this edition has taken a very different approach to the content of a Business Communication course.
PREAMBLE
What is communication? Communication is what it does—bringing people together. How does it do that? By establishing a commonness among ...
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