“To get the most from social platforms we need to know what they do best.”
—Nandini DiasCOO, Lodestar UM
Upon completion of this chapter, you should be able to:
In the London Games 2012, Holly Bleasdale, the British pole-vaultex, did nothing outstanding. She finished sixth in her event. But Bleas-dale achieved a star’s fame when on August 6, she took to a microblogging site to announce to the world that her boy friend ...