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Business Communication, 3rd Edition by P. D. Chaturvedi

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Chapter 10

Cross-cultural Communication

In some ways, all people are like all other people; in some ways, like some other people; and in some ways, like no one else.”

—Clyde Kluckhohn

Upon completion of this chapter, you should be able to:

  1. Understand the increasing need for clear and cordial communication with people from different cultures.
  2. Understand how cultural context affects personal behaviour and business communication.
  3. Know the main characteristics of low-context and high-context cultures.
  4. Learn how to communicate across cultures with different concepts of formal and social behaviour, time, and space.
  5. Understand e-mail etiquette for intercultural business communication.
COMMUNICATION AT WORK

A group of French students, newly ...

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