Preface
What is communication? Communication is what it does—bringing people together. How does it do that? By establishing a commonness among people. The message (the verbally/non-verbally developed idea), the medium (the carrier of the message), and the environment (the surroundings in which communication takes place) bring about this commonness, a situational relationship for a (common) purpose. This is how we would like to explain communis, the Latin origin of the word “communication”.
If communication is a social need for an individual, it is the lifeblood of an organization. If we, as individuals, communicate 70 per cent of our waking time, an organization communicates 90 per cent of its working time. If individuals communicate for their ...
Get Business Communication, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
