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Business Beyond the Box: Applying Your Mind for Breakthrough Results by John O'keeffe

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6 Acting in the Action Zone

Ideas are cheap and abundant; what is of value is the effective placement of these ideas into situations that develop into action.

Peter Drucker

We have just reviewed the need for creative thinking and several of the other thinking strategies also encourage creative thinking. However, no results, let alone breakthrough results, will come without action.

Many managers will, rightly, get impatient at any approach that isn’t geared towards action and making things happen. So it’s vital to tackle this issue and explain how these thinking strategies are linked to action. The fourth thinking strategy does that job.

It is of course only action that gets results. But action comes from thinking. All thinking and no action is ...

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