Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition

4. Communicating Analysis Results

Among the most difficult challenges facing analysts in organizations is effectively communicating the results of their work on a timely basis to their decision makers. This is important because analysis often underlies decisions, and decision makers cannot always wait for analysts to complete their work. Also many of the decisions that are made about competitive business matters rely on data inputs and phenomenological convergences that have a short half or shelf life. In other words, the intelligence generated about competitive actions is only useful to the enterprise for a short time period before it becomes out of date, at which point, it no longer has the ability to deliver insight that leads to competitive ...