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Business and Competitive Analysis

Effective Application of New and Classic Methods

Craig S. Fleisherand Babette E. Bensoussan

An imprint of PEARSON EDUCATIONUpper Saddle River, NJ • New York • LondonSan Francisco • Toronto • Sydney • Tokyo • SingaporeHong Kong • Cape Town • Madrid • Paris • MilanMunich • Amsterdam

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