Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Chapter 8: Tree Analysis Using SAS Enterprise Miner

Introduction

Project Overview

Decision Tree Analysis

Initiate the Project

Input the Data Source

Create Target Variable

Partition the Data

Build the Decision Tree

View the Decision Tree Output

Interpret the Findings

Alternate Uses for Tree Analysis

Notes from the Field

Introduction

In several earlier chapters, we focused on understanding the customers at DMR Publishing. Understanding your customers is always a good first step in any comprehensive analysis. In this chapter, you will learn how to discover and measure patterns to predict future behavior from a combination of past behaviors and characteristics. The main technique you will use in this process is tree analysis. One of the benefits ...