About the Author
Olivia Parr-Rud, an internationally recognized expert in predictive analytics, business intelligence, and innovative leadership, founded the SAS Data Mining Users Group, having been a SAS user since 1991 and a SAS instructor and conference presenter for many years. She hosts the popular VoiceAmerica Business radio show Quantum Business Insights (http://www.voiceamerica.com/show/2240/quantum-business-insights) and is a thought leader in the integration of analytic tools and leadership practices to optimize performance and organizational agility. Her predictive analytics research founded her first book, Data Mining Cookbook: Modeling ...
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