O'Reilly logo

Business Analytics Principles, Concepts, and Applications: What, Why, and How by Christopher M. Starkey, Dara Schniederjans, Marc J. Schniederjans

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8. A Final Business Analytics Case Problem

Chapter objectives:

• Provide a capstone business analytics (BA) overview within a case study problem.

• Show the step-wise connections of the descriptive, predictive, and prescriptive steps in the BA process.

8.1. Introduction

In Parts I, “What Are Business Analytics?” and II, “Why Are Business Analytics Important?” (Chapters 1 through 3), this book explained what BA is about and why it is important to business organization decision-making. In Part III, “How Can Business Analytics Be Applied?” (Chapters 4 through 7), we explained and illustrated how BA can be applied using a variety of different concepts and methodologies. Completing Part III, we seek in this chapter a closing illustration of how the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required