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Business Analytics Principles, Concepts, and Applications: What, Why, and How by Christopher M. Starkey, Dara Schniederjans, Marc J. Schniederjans

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4. How Do We Align Resources to Support Business Analytics within an Organization?

Chapter objectives:

• Explain why a centralized business analytics (BA) organization structure has advantages over other structures.

• Describe the differences between BA programs, projects, and teams and how they are used to align BA resources in firms.

• Describe reasons why BA initiatives fail.

• Describe typical BA team roles and reasons for their failures.

• Explain why establishing an information policy is important.

• Explain the advantages and disadvantages of outsourcing BA.

• Describe how data can be scrubbed.

• Explain what change management involves and what its relationship is to BA.

4.1. Organization Structures Aligning Business Analytics

According ...

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