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Business Analytics Principles, Concepts, and Applications: What, Why, and How by Christopher M. Starkey, Dara Schniederjans, Marc J. Schniederjans

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3. What Resource Considerations Are Important to Support Business Analytics?

Chapter objectives:

• Explain why personnel, data, and technology are needed in starting up a business analytics program.

• Explain what skills business analytics personnel should possess and why.

• Describe the job specialties that exist in business analytics.

• Describe database encyclopedia content.

• Explain the categorization of data in terms of sources.

• Describe internal and external sources of data.

• Describe an information technology infrastructure.

• Describe a database management system and how it supports business analytics.

3.1. Introduction

To fully understand why business analytics (BA) is necessary, one must understand the nature of the roles BA personnel ...

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