• Explain why personnel, data, and technology are needed in starting up a business analytics program.
• Explain what skills business analytics personnel should possess and why.
• Describe the job specialties that exist in business analytics.
• Describe database encyclopedia content.
• Explain the categorization of data in terms of sources.
• Describe internal and external sources of data.
• Describe an information technology infrastructure.
• Describe a database management system and how it supports business analytics.
To fully understand why business analytics (BA) is necessary, one must understand the nature of the roles BA personnel ...