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Business Analytics and Cyber Security Management in Organizations

Book Description

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. List of Reviewers
    1. List of Reviewers
  6. Preface
  7. Section 1: Business Analytics and Cyber Security Management
    1. Chapter 1: Competing on Performance on the Global Marketplace
      1. ABSTRACT
      2. INTRODUCTION
      3. MANAGING BUSINESS ANALYTICS
      4. CONCLUSION
      5. REFERENCES
    2. Chapter 2: Cyber Security and Business Growth
      1. ABSTRACT
      2. INTRODUCTION
      3. GETTING REAL ABOUT SECURITY THREATS: WHERE ARE WE HEADING & WHAT IS EXPECTED
      4. CONCLUSION
      5. REFERENCES
    3. Chapter 3: Perception and Intention of Youth's Towards Online Shopping
      1. ABSTRACT
      2. INTRODUCTION
      3. FINDINGS AND CONCLUSION
      4. REFERENCES
    4. Chapter 4: A Readiness Index for Marketing Analytics
      1. ABSTRACT
      2. INTRODUCTION
      3. CONCLUSION
      4. REFERENCES
  8. Section 2: Globalization and International Trade
    1. Chapter 5: Globalization, Innovation, and Marketing Philosophy
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. RESEARCH QUESTIONS
      5. OVERALL RESULTS AND FINDINGS
      6. MANAGERIAL IMPLICATIONS
      7. LIMITATION AND CONCLUSION
      8. REFERENCES
      9. APPENDIX 1
      10. APPENDIX 2
    2. Chapter 6: Services Trade in Emerging Market Economies
      1. ABSTRACT
      2. INTRODUCTION
      3. AN OVERVIEW OF TRADE IN SERVICES
      4. TRENDS AND PATTERNS OF SERVICES TRADE IN EMES
      5. CHALLENGES
      6. CONCLUSION
      7. REFERENCES
      8. ENDNOTES
      9. APPENDIX
    3. Chapter 7: Consumer Impetuosity in M-Commerce
      1. ABSTRACT
      2. INTRODUCTION
      3. BRIEF LITERATURE REVIEW
      4. METHODOLOGY
      5. EXPLORATORY ANALYSIS
      6. CONFIRMATORY ANALYSIS
      7. CONCLUSION AND FUTURE RESEARCH
      8. REFERENCES
      9. APPENDIX 1
      10. APPENDIX 2
      11. APPENDIX 3
      12. APPENDIX 4
      13. APPENDIX 5
      14. APPENDIX 6
    4. Chapter 8: Germany's External Trade Development
      1. ABSTRACT
      2. INTRODUCTION
      3. ANALYSIS
      4. CONCLUSION
      5. REFERENCES
  9. Section 3: Financial Management
    1. Chapter 9: Assessing the Determinants of Adoption of M-Banking by Students
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORETICAL BACKGROUND
      4. RESEARCH MODEL AND HYPOTHESES
      5. RESEARCH DESIGN AND METHODS
      6. DATA ANALYSIS AND RESULTS
      7. DISCUSSION AND IMPLICATIONS
      8. REFERENCES
    2. Chapter 10: Customer Perception and Behavioral Intention to Use Biometric-Enabled e-Banking Services in India
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE
      4. RESULTS
      5. CONCLUSION
      6. REFERENCES
    3. Chapter 11: Interplay of Technology and Customer Value Dynamics in Banking Industry
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE
      4. GENERAL DISCUSSION
      5. REFERENCES
  10. Section 4: Corporate Performance, Marketing, and Socio-Economic Indicators
    1. Chapter 12: Corporate Social Responsibility and Corporate Governance
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. CONCLUSION
      5. STUDY LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      6. REFERENCES
    2. Chapter 13: Building Brands in Emerging Economies
      1. ABSTRACT
      2. INTRODUCTION
      3. BUILDING BRANDS IN EMERGING MARKETS
      4. FINDINGS AND DISCUSSION
      5. CONCLUSION
      6. IMPLICATIONS
      7. REFERENCES
    3. Chapter 14: Training Effectiveness
      1. ABSTRACT
      2. INTRODUCTION
      3. OBJECTIVES
      4. LITERATURE REVIEW
      5. CONCLUSION
      6. REFERENCES
    4. Chapter 15: Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency across Marketing Channels in Mexico
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE AND FRAMEWORK OF HYPOTHESES
      4. STUDY DESIGN
      5. CONCLUSION
      6. FUTURE RESEARCH PROSPECTS
      7. ACKNOWLEDGMENT
      8. REFERENCES
      9. ENDNOTES
  11. Section 5: Organizational Culture, Consumerism and Green Economics
    1. Chapter 16: Moderating Role of Demands
      1. ABSTRACT
      2. INTRODUCTION
      3. DISCUSSION
      4. IMPLICATIONS
      5. LIMITATIONS AND SCOPE FOR FUTURE RESEARCH
      6. REFERENCES
    2. Chapter 17: A Discussion on Indian Consumers' Hedonic and Non-Hedonic Values
      1. ABSTRACT
      2. GENESIS
      3. THE HEDONIC CONSTRUCT MATERIALISM: AS DEFINED IN MARKETING
      4. MATERIALISM IN INDIAN CULTURE
      5. MEASUREMENT OF THE MATERIALISM CONSTRUCT
      6. MATERIALISM: RELATIONSHIPS WITH NON-HEDONIC CONSTRUCTS OF SIGNIFICANCE
      7. DISCUSSION AND DIRECTIONS FOR FUTURE RESEARCH
      8. REFERENCES
    3. Chapter 18: Key Performance Indicators for the Organized Farm Products Retailing in India
      1. ABSTRACT
      2. INTRODUCTION
      3. DATABASE AND METHODOLOGY
      4. CONCLUSION, RECOMMENDATION, AND LIMITATIONS
      5. REFERENCES
    4. Chapter 19: Incidence of Green Accounting on Competitiveness
      1. ABSTRACT
      2. INTRODUCTION
      3. REVIEW OF LITERATURE
      4. CONCLUSION
      5. REFERENCES
      6. ENDNOTES
    5. Chapter 20: Moderating Role of Demographics on Attitude towards Organic Food Purchase Behavior
      1. ABSTRACT
      2. INTRODUCTION
      3. RESEARCH OBJECTIVES
      4. LITERATURE REVIEW
      5. RESEARCH METHODOLOGY
      6. FINDINGS AND DISCUSSIONS
      7. MARKETING IMPLICATIONS
      8. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
      9. REFERENCES
      10. APPENDIX
  12. Compilation of References
  13. About the Contributors