Chapter 19. Analyzing Contributions and Margins

Management accounting concerns itself with the internal operations and drivers of business performance. Among its primary tools are contribution analysis and break-even analysis, which use financial indicators such as these:

  • Contribution margin. This is usually defined as the sales revenue less the variable costs of production.

  • Unit contribution. This is the margin contributed by each unit sold.

  • Break-even point. This is the point in the sales process at which the revenues equal the costs of production.

These indicators enable you to make decisions about how you can:

  • Increase product profitability

  • Manage your product sales mix

  • Optimize your resources to hold your costs down and raise your profits

Get Business Analysis with Microsoft® Excel, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.