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Business Analysis with Microsoft® Excel, Second Edition by Conrad Carlberg

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Developing a Business Case

Most business case development is incremental. That is, the business case focuses on changes—increments to revenues and to costs—that would occur only if a company adopts a proposal. The business case emphasizes the relevant benefits of a proposed decision, including

  • New revenues

  • Larger market share

  • Lower expenses

  • Product diversification

The business case analysis also emphasizes the relevant costs of the proposal, such as

  • Incremental investment

  • Additional operating expenses

  • Additional taxes

  • Losses to existing line of business

A business case does not typically include the costs of doing business as usual, because you generally regard those costs as set. You would incur them whether or not the business case is approved for ...

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