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Business Analysis with Microsoft® Excel, Second Edition by Conrad Carlberg

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Analyzing Profitability Ratios

If you are considering investing money in a company, its profitability is a major concern. If the company intends to pay dividends to its stockholders, those dividends must come out of its profits. If the company hopes to increase its worth in the marketplace by enhancing or expanding its product line, then an important source of capital to make improvements is its profit margin. There are several different, but related, means of evaluating a company's profitability.

Finding and Evaluating Earnings Per Share

Depending on your financial objectives, you might consider investing in a company to obtain a steady return on your investment in the form of regular dividend payments, or to obtain a profit by owning the stock ...

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