Burn Your Portfolio: Stuff they don’t teach you in design school, but should

99. How to Make a Capabilities Presentation

A mere eight years into the creation of my graphic design business and I felt like we were finally getting on the right track with business development. As I originally wrote this a few years ago, I was sitting in JFK Airport heading home from a successful trip that was filled with business meetings with executives at entertainment companies and advertising agencies in New York City. Until this point, we had been fortunate to land work without much effort. New clients would be referred to our company, and we would magically get the green light on projects. Unfortunately, due to the economic downturn of 2008 and 2009, we now had to work hard for work. On this trip we were ready to put our best, most ...