73. Never Fire a Client?
I’ll start this chapter by saying that you absolutely have a right to fire your client. But the lesson taught to me by one of my first bosses merits some consideration.
While living in Arizona, I worked at a direct marketing agency. The company struggled financially and the leadership was questionable at times. But I did learn a few lessons while enduring my time there. In a discussion about how to work with a difficult client, the president of the company offered up this advice.
“Never fire a client. Just raise the price on them. Then they will either be spending so much with you that they will be worth the pain they inflict on you, or they will not agree to pay the higher prices and they’ll leave on their own. Either ...
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