71. Don’t Be the Desperate Girlfriend

Think back to high school. Remember the girl or guy who seemed “unattainable?” You know, the one everyone seemed to have a crush on? I am willing to bet that there was never a time when that person came across as being “desperate.” On the contrary, that person probably seemed perfectly happy and confident with or without your adoration. I’m not a psychologist, but perhaps this lack of desperation is one of the attributes that made this person so desirable.

As a freelancer or agency owner, keeping business coming in is an ongoing activity. If you want to be successful, it is imperative that you have at least a few clients who provide regular work to your business. “Selling” to these clients should be first ...

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