67. Never Give Your Client Homework
Over the past several years, we have been on retainer with TV Guide. Our strong relationship has definitely been win-win; they need us, and we need and appreciate them as one of our most active and long-term clients. A few weeks ago, we had a face-to-face meeting with them in which we discussed one of the big projects our team was in the process of executing for them.
During the meeting, I told the execs that we would need to have all of the project details broken down into To-Do items, which we would then add to our production management software. Our team would then be able to work off of those To-Do items to successfully manage all of the project details. For a second, the VP of the group looked at us like ...
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