65. Let Your Client Be the 800-Pound Gorilla

Never underestimate the power of humility or the importance of keeping your foot out of your mouth. While this can be a difficult thing—especially if you are a designer with on-fire ideas and a killer portfolio—it is vital to your continued survival within the tight-knit group that is called the “client pool.”

ABC Television has been a client of ours for years. We love working on their projects, and our contacts there are truly fun and wonderful people. On one of our many visits with them we had a chat about the different personality “styles” that design agencies have. We talked with them about how we are service oriented and always made an effort to accommodate the needs of our clients, no matter ...

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