56. Deadline Ballet

One of the fastest ways to ruin a client relationship is to miss a deadline. You must make every effort possible to deliver on what you commit to your clients, bosses, and coworkers. At times there are reasonable circumstances that create an inability to deliver on a promise. While these circumstances need to be kept to a minimum, when they do happen there are strategies to help you gracefully dance through an uncomfortable situation.

Get others involved. As soon as you feel a deadline may be in jeopardy, you should run it up the chain of command. If you are a designer, tell your art director or business owner. You have to make people aware as soon as you know a deadline will be missed. The later you notify the appropriate ...

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