33. Design Like the Wind

A client of ours called the other day and needed us to make a change to the website we had created for them several years before. Our business development director called the appropriate production team member and asked how long the requested task would take. “Should take about an hour, but I’m slammed for the next six weeks with this other project,” was the reply. We were floored. Over the course of six weeks, this team member could not find one spare hour of production time to execute the small change? There are 14,400 minutes in a six-week time period. All that our business development director needed was 60 of them. This response showed that this team member didn’t realize that we all waste time throughout the day. ...

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