NOTES

Introduction

[1]

[2]

Chapter One

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

Chapter Two

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

Chapter Three

[20]

[21]

[22]

[23]

[24]

[25]

[26]

Chapter Foure

[27]

[28]

[29]

[30]

[31]

[32]

[33]

Chapter Five

[34]

[35]

[36]

[37]

[38]

[39]

Chapter Six

[40]

[41]

[42]

[43]

Chapter Seven

[44]

[45]

[46]

[47]

[48]

[49]

[50]

[51]

[52]

Chapter Eight

[53]

[54]

[55]

[56]

[57]

[58]

[59]

[60]

[61]

[62]

Chapter Nine

[63]

[64]

[65]

[1] Goodison, Donna. "Branson: U.S. Airlines Need Shaking Up." Boston Herald Business section, February 12, 2009, p. 29.

[2] Rigby, Darrell. "Look Before You Lay Off." Harvard Business Review [http://hbr.org/2002/04/look-before-you-lay-off/ar/1], April 2002.

[3] Kanter, Rosabeth Moss. "Transforming Giants." Harvard Business School, The Centennial Business Summit, Summit Report, ...

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