Chapter 9. CONTINUOUS DISCIPLINE: Create a Plan for Culture Maintenance

Though they're fun companies, JetBlue and Southwest Airlines are not young companies. How have they kept their caring, fun, safe cultures going for so many years? Their leaders understand that you never "arrive" at an ideal culture. A culture built on values requires continuous discipline. Even if you are happy with the way your people are executing the values and behaviors, you must be constantly vigilant and revisit your progress on a regular basis. Organizations that succeed with culture change over the long term create an intentional plan for continuous improvement. Culture maintenance is as important as culture creation. Just because a process is successful at one point ...

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