Introduction: The Hardest Easy Business
Who doesn't want to run his own business? Who doesn't want to have her own store? If you're young, you think about it from time to time. If you're older, you wish you had opened that little shop before the kids came—or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last.
But how do you start a retail operation? That's the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. Built for Growth: Expanding Your Business Around the Corner or Across the Globe answers these and related questions. The book is primarily geared ...
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