Foreword
When I was starting out in the retail business a long time ago, first working for my father's clothing store and then starting a couple of retail businesses with my brother, I could have benefited from this book by Arthur Rubinfeld. Built for Growth: Expanding Your Business Around the Corner or Across the Globe is a valuable primer on all aspects of retail: brand, location, people, finance, property management, expansion strategy, and long-term thinking. He understands the difficulty of the small guy getting started and the big guy keeping the brand fresh. This book contains a lot of information that will not be obvious to most people. Even an experienced retailer should stop and reflect on Arthur's insights, which come from many years ...
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