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Building Your Library Career with Web 2.0 by Julia Gross

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4

Personal marketing for your career

Abstract:

This chapter focuses on marketing in LIS career development. It provides an overview of marketing principles (the four Ps and the four Cs) and applies these principles to personal brand building. The chapter also describes some self-analysis techniques that enable librarians and LIS professionals to reflect on their strengths and see themselves as a personal brand. Finally, the chapter identifies several Web 2.0 tools for brand development and provides a ‘how to’ action list for each tool.

Key words

career

Web 2.0 LIS professionals

LIS professionals

librarians

social networking sites

marketing

personal marketing

personal brand

web presence

online identity

online profile

eportfolios

Twitter

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