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Building Your Library Career with Web 2.0

Book Description

Many professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence.

  • Provides fresh ideas on building networks to survive and thrive in the digital career space
  • Covers the risks and opportunities of having an online presence
  • Provides a Web 2.0 toolkit for independent learning

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. List of figures and tables
  6. Preface
  7. Acknowledgements
  8. About the author
  9. Chapter 1: Web 2.0 and your library career
    1. Abstract:
    2. Technology and the core business of libraries
    3. Our technological past and future
    4. What is Web 2.0?
    5. Why should LIS professionals be interested in Web 2.0?
    6. What are the key features of Web 2.0 that make it useful in careers?
    7. What are the risks and pitfalls of Web 2.0?
    8. Web 2.0 and the workplace generally
    9. Cornerstones of career development
    10. Conclusion
  10. Chapter 2: Social networking sites and your library career
    1. Abstract:
    2. Social networking overview
    3. What is social networking software?
    4. What is social media?
    5. The rise and rise of social networking
    6. Drivers of social networking growth
    7. What is so revolutionary about social networking software?
    8. Why should librarians be interested in social networking?
    9. What are the main issues or problems with social networking?
    10. LinkedIn
    11. Facebook
    12. Twitter
    13. Getting started on the social networking checklist
    14. Conclusion
  11. Chapter 3: Using Facebook, LinkedIn and Twitter for your career
    1. Abstract:
    2. Facebook
    3. LinkedIn
    4. Twitter
  12. Chapter 4: Personal marketing for your career
    1. Abstract:
    2. What is marketing and why do you need to know about it?
    3. How do you apply marketing principles to your career?
    4. How do you start to develop a personal brand?
    5. Personal brand self-assessment checklist
    6. Developing a personal brand as an early-career professional
    7. Marketing: the four Cs
    8. Web 2.0 tools for developing a personal brand
    9. Web 2.0 tools for eportfolios
    10. Importance and benefits of marketing
    11. Conclusion
  13. Chapter 5: Privacy, social networking and your career
    1. Abstract:
    2. Why is privacy important?
    3. What has changed to make online privacy an issue now?
    4. Are there generational differences in attitudes to privacy?
    5. Who is responsible for ensuring online privacy?
    6. What is the history of privacy erosion in the online world?
    7. Privacy and your career
    8. Privacy and Facebook
    9. Privacy and Google
    10. Digital footprint
    11. How to monitor your digital footprint
    12. Google Alerts
    13. FAQs and actions for online privacy
    14. Government agencies providing support for privacy
    15. Tracking privacy changes on social networking sites
    16. Conclusion
  14. Chapter 6: Lifelong learning and your career
    1. Abstract:
    2. Career paths and new roles in LIS
    3. What is lifelong learning?
    4. Lifelong learning and student graduate attributes
    5. Strategies for becoming a lifelong learner
    6. RSS (Really Simple Syndication)
    7. RSS feed readers
    8. Sources of RSS feeds
    9. How to subscribe to RSS feeds
    10. Managing your RSS feeds
    11. Start pages
    12. iGoogle start page
    13. Web widgets and gadgets
    14. Step by step: setting up iGoogle
    15. Netvibes
    16. Yahoo! Pipes
    17. Conclusion
  15. Chapter 7: Web 2.0 professional development for your library career
    1. Abstract:
    2. LIS professional organisations and professional development
    3. New ways of delivering professional development
    4. LIS conferences and their career advantages
    5. Getting the most out of conference attendance
    6. Post-conference reflection
    7. Conferences in the time of Web 2.0
    8. The conference backchannel
    9. The unconference
    10. 23 things and the Learning 2.0 Programme
    11. Accessing the Learning 2.0 Programme as an independent learner
    12. List of 23 things from University of Cambridge Library
    13. Devices and gadgets: learning through play
    14. YouTube for professional development
    15. Open education courseware
    16. Webinars
    17. WebJunction
    18. Conclusion
  16. Chapter 8: Networking for your LIS career
    1. Abstract:
    2. Why do you need to network?
    3. Networks for career support
    4. Networks for career influence
    5. Learning networks and your career
    6. Connectivism and learning networks
    7. ‘I store my knowledge in my friends’
    8. Personal learning networks (PLNs)
    9. How do you cultivate a network?
    10. Tips for cultivating networks:
    11. Cloud computing
    12. Wikis for networking
    13. Google Groups for networking
    14. Yammer for networking
    15. LinkedIn for networking
    16. Conclusion
  17. Chapter 9: E-mentoring for career development
    1. Abstract:
    2. What is mentoring?
    3. What does a mentor do?
    4. Benefits of mentoring in the workplace
    5. Formal mentoring
    6. Informal mentoring
    7. E-mentoring
    8. E-mail for e-mentoring
    9. Finding a mentor
    10. Characteristics of a successful e-mentoring relationship
    11. Thinking outside the box, peer mentoring and non-library mentors
    12. Online networks for mentoring contacts
    13. Conclusion
  18. Chapter 10: Keeping up to date and being competent
    1. Abstract:
    2. Information overload
    3. Coping with information overload
    4. Library and Web 2.0 blogs
    5. SlideShare for staying up to date
    6. RSS for staying up to date
    7. Twitter for staying up to date
    8. Social bookmarking
    9. Tag or word clouds
    10. Housekeeping and keeping track of passwords
    11. Social media competencies for LIS professionals
    12. Conclusion
  19. Bibliography
  20. Index