Chapter 4: Online Newsletter
In This Chapter
The value of a newsletter
Choosing a newsletter service
Creating a newsletter
Integrating a newsletter subscription opt-in with a website
When you create a website for a product or a service, there are many ways you can keep clients and potential clients up to date on new products, services, or events. You can use social media such as Facebook and Twitter to spread the word, write about new products or events in your blog — or you can send a newsletter to clients or potential clients on a regular basis. When you opt for the latter, you’re sending a newsletter via e-mail that’s been requested by site visitors who have opted into the newsletter. In this chapter, we give you a behind-the-scenes look at a newsletter that gets sent out to visitors of a veterinary clinic website.
Why Send a Newsletter?
Whenever you or a client decide to take on another project associated with a website, a time factor is involved. In fact, with any type of media that you or your client needs to spend time creating, there’s a time factor. The return on investment ...
