Chapter 7. Getting Your Content to the User: Discovery, Indexing, and Search Results

Help Users Discover Your Content

Armed with a quick search box (Figure 7-1) and the Google Chrome browser, users with Google TV are one query away from visiting your site. As you crafted your site for the 10-foot experience, it’s smart to consider making a site that’s search friendly so you can capitalize on traffic from the 40%+ increase[15] in Internet searches in recent years.

As we’ve already touched on in previous chapters, Google TV users view search results (Figure 7-2) that are a blend of:

  • TV listings

  • Videos indexed by Google Video Search

  • Web search results (web pages, books, images, etc.)

This chapter focuses on helping you optimize your site for search, which ultimately will help users to find your web app and its content. We’ll start by reviewing some basic information about how search engines work, then we’ll cover some of the strategies and practices you can use for your own web app.

The Quick Search Box (QSB) on Google TV combines results from TV programs, videos, and web pages
Figure 7-1. The Quick Search Box (QSB) on Google TV combines results from TV programs, videos, and web pages
In addition to performing regular web searches, Google TV users can also view TV and video specific search results; shown here are the results for videos for Google TV at the Google I/O conference
Figure 7-2. In addition to performing regular web searches, Google TV users can also view TV and video specific search results; shown here are the results for videos for Google TV at the Google I/O conference ...

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