9. Audiences: Attention, Retention, and How Hearts and Minds Work
About a dozen times in the past year I’ve stood in front of groups of executives or students and conducted a demonstration. One group was about 500 U.S. employees of a European bank. Another was about 20 people in the TV studio of a large U.S. insurance company, with another 200 watching remotely. Several groups were graduate students, some in NYU’s executive MBA program and some in NYU’s MS in PR/Corporate Communication program. And about half the groups were executives in different parts of a global pharmaceutical company, including one with several neuroscientists in attendance.
The demonstration comes about halfway through a three-hour workshop on persuasion and leadership ...
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