Building a web application that attracts and retains regularvisitors is tricky enough, but creating a social application thatencourages visitors to interact with one another requires carefulplanning. This book provides practical solutions to the toughquestions you'll face when building an effective community site --one that makes visitors feel like they've found a new home on theWeb.If your company is ready to take part in the social web, this bookwill help you get started. Whether you're creating a new site fromscratch or reworking an existing site, Building Social WebApplications helps you choose the tools appropriate for youraudience so you can build an infrastructure that will promoteinteraction and help the community coalesce. You'll also learnabout business models for various social web applications, withexamples of member-driven, customer-service-driven, andcontributor-driven sites.
Determine who will be drawn to your site, why they'll stay, andwho they'll interact with
Create visual design that clearly communicates how your siteworks
Build the software you need versus plugging inone-size-fits-all, off-the-shelf apps
Manage the identities of your visitors and determine how tosupport their interaction
Monitor demand from the community to guide your choice of newfunctions
Plan the launch of your site and get the message out