Measuring Return on Investment for Content Management
Automating content management is one of the portal initiatives with the highest return on investment. While portal content does not necessarily bring revenue in the door like the commerce section of a portal, organizations with large, complex web sites spend a great deal of time and money on maintaining that content, and a content management system (CMS) can result in significant cost savings.
The first value in the equation is to determine how much you are already spending on content management. How many hours of your web team's time are spent on creating or editing content? Is your webmaster responsible for fixing typographical errors in content? What is the cost of this time? What is the ...
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