Building Portals, Intranets, and Corporate Web Sites Using Microsoft Servers

Conclusion: Getting More Out of Personalization

We have seen that several techniques can bring you closer to your users through personalization. Most of these are appropriate for both public portals and enterprise portals. How you employ them is up to you and your portal goals.

To get the most out of personalization, you need to establish metrics and create a feedback loop to continuously improve your portal. If you are an online business, you may use metrics such as total sales, number of customers, number of repeat customers, average dollar value per sale, and number of site visits per purchase. For a nonprofit, you may want to consider the number of unique visitors to your site, the number of registered users, and the number of times that ...