Personalizing Home Page Content
When most people think of personalization, they think of My Yahoo or My MSN, which are web pages that allow individuals to control the content they see. When a portal contains a plethora of information, users appreciate anything you can offer to narrow the items displayed to those that match their interests. The user profile provides clues for personalization, such as the user's address, age, job title, or industry. The behavior of users provides even better ideas of what interests them. Watching how my Internet Explorer favorites have evolved over the years is a reminder of how my interests have waxed and waned. One year I was searching for a car and perusing online reviews, used car sites, and consumer ratings. ...
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