Chapter 7. User Profiles

Portals are designed to serve many types of users and to provide an experience for each audience that best matches their expectations and needs. Portal audiences include anonymous Internet users, employees, system administrators, developers, webmasters, content creators, editors, trading partners, and many others. It is much easier to meet the needs of your users when you know who they are and can make educated guesses about what they might need from your portal. As a result, user profiles are essential for nearly every portal.

User profiles are records containing two kinds of data:

  • Information about the user such as name, address, interests, demographic information, and a host of other data relevant to the portal

  • Data ...

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