Collaboration Tools
Today's portals should contain collaborative tools such as online presence awareness, instant messaging, virtual communities, threaded discussion, and user profiles. According to a study cited by IBM, 70% of those implementing a portal desire collaborative features.[1] For interacting with the public, a virtual community can create a sense of belonging and create closer relationships than with a read-only web site. You may want to allow customers to share information and tips with one another, or ask technical support questions in a moderated forum (Figure 2.10).
[1] IBM, “A Portal Strategy to Deliver a Complete Portal Solution for E-Business,” April 2002, p. 11. ftp://ftp.software.ibm.com/software/websphere/portal/pdf/G325-5537-00.PDF ...
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