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Building OpenSocial Apps: A Field Guide to Working with the MySpace Platform by Jessica Whyte, Chad Russell, Chris Cole

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14. Marketing and Monetizing

There are two types of app developers: those who write apps for profit, and those who do it for fun. At first glance this chapter may seem to be directed toward the former group, but we think everyone can get something out of reading it.

For those looking for a secondary revenue stream from writing apps, we don’t need to convince you of the need to monetize. In this chapter we’ll look at the different monetization techniques, including ads and micropayments, and see what’s involved in setting them up. There are a slew of services out there, each promising the best CPM, or cost per 1000-page impressions. We’ll compare and contrast some of the more popular services in order to help you determine which best suits you ...

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