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Building Online Stores with osCommerce: Professional Edition by David Mercer

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Introduction

The modern-day entrepreneur, or indeed a business of any kind, small or large, can scarcely do without some form of presence on the Web. The pervasiveness of the Internet has brought about a new reality for business people. No longer is it sufficient to set up shop somewhere and sit quietly waiting for customers. Instead, the initiative must be taken with goods and services being marketed and sold online, reaching hitherto unheard-of sizes of consumer markets, nationally and internationally.

With the added burden of the acquisition of IT skills, many small- to medium-size enterprises have found themselves being outstripped by their larger cousins, who have the resources and manpower to harness and utilize the Internet properly. Prohibitively ...

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