Chapter 1: 0 To 10 Relationship Management - A Storyboard Perspective

Six principles and five themes underpin 0 to 10RM and, when combined into a single picture, they form the 0 to 10RM storyboard. The 0 to 10RM storyboard (shown in figure 1.1, overleaf) provides the canvas upon which to take a journey; a framework for telling stories; a set of engagement tools to simplify complexity; and a way to proactively manage and improve business relationships. This chapter gives an overview of the 0 to 10RM storyboard, leading to a more detailed analysis and understanding in the subsequent chapters.

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