Preface

Is this the right book for you?

Although this book is written with developers in mind, it’s really a guide for all who plan, design, and build websites. The Web is a vast wilderness in which a message runs the great risk of fading into obscurity. Your creative ideas, and talent deserve more.

The findability strategies outlined in this book are designed to help you deliver your message more intelligently so that you might reach your intended audience and beyond. Each chapter introduces core principles and best practices, which are accompanied by practical code examples that can be applied to any project to overcome findability pitfalls.

Web standards are the foundation of the concepts and examples in this book, but you’ll find that findability ...

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